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Mature Models

You do not need to be young in order to do modelling work, there are so many different types of models, if you have the right look, there are plenty of opportunities out there for the more mature model. It’s never too late.

Making up one in three of the population

It is predicted that by the end of 2018 there will be 20 million over-55s in the UK, making up one in three of the population, accounting for 46% of all UK consumers spending, so there is an economic incentive for businesses to target mature customers.

People are not comfortable anymore with buying products promoted by individuals who look young enough to be there son or daughter. The market for 45-65 years olds is getting bigger and bigger. These people are having more time and money because they are at a stage in their lives where they have more time to enjoy their leisure time since the children are mostly on their own now. It is embarrassing seeing a 21-year-old model on an advertisement selling a health or medical product aimed at seniors. Thankfully, advertisements are becoming more and more a reflection of our society.

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Mature modelling is not as competitive as regular modelling

because there are not many models in this age-group that are willing to travel, be flexible, dieting like forever or to invest in building up their portfolio. It takes a lot of hard work to start with however the models that have been doing this all their lives are mostly too expensive for stock photography as so on, as they are only interested in big-ticket shoots. It is unrealistic to think that sending homemade pictures to an agency will get you a contract or work. You really have to invest time (and money) into getting good pictures to represent yourself and to build up a portfolio.

While planning your modelling goals, you will need to consider the various types of media you would like to pursue. There are many products and brands that exist within the mature modelling world, take into consideration the type of work you would like to do.

Modelling agencies generally do not have specific weight requirements for their mature models.

If you are interested in promoting clothing on the runway, catalogues or editorial publications, fashion modelling is the area you should consider. Print modelling will consist of working for newspapers, magazines, brochures and billboards.
Models that use their talents to promote products and brands or sell services are known as commercial models.

Typically a more mature model is modelling for advertising for everyday products and services, so a relate-able look is most marketable. All ethnicities are welcome for model submissions, always.

The recent “2018” fashion shows in London, Paris, Milan and New York saw a record number of 27 models in their 50s and 60s on the runway.

Armed with all the best information to take your first steps into modelling go ahead and put yourself out there. Many realistic older models are needed for all types of modelling jobs. The generation ages, the demand for the representation of mature images has never been greater. Companies are seeking older people to attract new customers.

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Mature Models

It is necessary to know what jobs you are best suited for and what agencies are really looking for. It is essential that you get your modelling potential evaluated by an experienced professional before you invest too much time or money into your pursuit.

Apply now to starlight Models and our team of experts can analyse your potential and help you take your first steps towards being a successful mature model.